Brennan Hom

Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you are finally over it,  you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis. Talking about consistency, in his 6,000th blog post last week, the legend Seth Godin reminded us once again that you can’t build authority overnight: “Abbey Ryan has painted a   new painting every day for 8 years. Isaac Asimov published 400 books, by typing every day. This is post #6000 on this blog. Writer’s block is a myth, a recent invention, a cultural malady.” But enough with this writer’s block. What if you really need a shortcut? What if publishing content regularly is not for you? What if your business urgently needs quick traction in order to survive? A dvertising  immediately pops up in your mind as an alternative method to buy your way through. Renting the short-term attention of your target audience  by interru...

Based upon working remotely  since (wow, has it been that long?) 1996, here are five short, sweet emails  that I’ve found extraordinarily useful: 1. The Stall and Probe Problem:  Your boss suddenly and unexpected asks to meet with you. Dumb Move:  Immediately hop on the phone with the boss. Chances are you’ll be blindsided and thus less able to advance your own interest. Smart Move:  Find out what the boss wants and secure some time to think about it, so you’ll be prepared for the discussion. Example (customize as necessary): SUBJECT: Re: We need to talk I’m in a meeting with a customer but will be free in an hour. To ensure we have as productive a meeting as possible, could you give me an idea of the topics we’ll be discussing? 2. The Relationship Reviver Problem:  You need something from a contact you’ve neglected for several years. Dumb Move:  “Hey, long time no see. I hope you’re staying safe! Hey, I was wondering if you could do something for me…”...